Message HeadlineBy breaking up the body of the letter into logical topics, your readers can focus in on the topic that they deem most relevant.
Select your wording carefully. Most people scan their emails very quickly. Keep your paragraphs to seven lines or less. If you have more information, include a link to your website where your readers can get further details.
Promotion Name Try phrases like: dramatic savings, clearance, overstocked, reduced rates, buy 1 get 1 free, treat yourself, you deserve it, and don't miss out. Add a "Learn More" link at the bottom of your promotion to drive traffic to your website. Our Price: $ List Price: ID/SKU: XYZ S & H: $3.00 Buy Now
Thank your customer, tell them how valuable they are to you, but don't go overboard. Insincerity is easy to spot.
Sincerely,
Lauren Rosenberg,TreasurerFSMTA - Tampa Bay Chapter
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If you are using a special coupon or promo code, include it here. Or, indicate if the coupon must be printed and presented in person. Is the coupon transferable? If so, encourage recipients to share the offer with friends and family to maximize the viral effect of the coupon. Add a link to your website with more information to drive traffic and to gauge what offers your customers find most appealing.
Offer Expires: Enter Expiration Date here
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