Welcome, Lola,
Hello again from your Soul to Soul Marketing mentor!!
I hope that yesterday's lesson on change enlightened you and
invited some feelings of optimism and relief that there really IS
a way to succeed again in your spiritual business.
I went through the same kind of transformation in my own business and
in a matter of a few weeks, I experienced the energetic and financial changes
I had been wanting for so long. I'm thrilled to share with you a system
that works to get you and your business where you want to be!
So now, on to Day #2 of the "5 Secrets to Heal Your Spiritual Business"
in your 5 Day Mini-Course.
Today, you'll discover the power of your personal healing story
to position you uniquely and effectively to help the ones who need your help the most.
In yesterday's lesson you learned that:
- Things have changed
- Your cheese has been moved
- You must be highly specialized
- You must keep your spiritual business caught up with your own spiritual and emotional evolution
So what does this all mean in terms of improving and succeeding in your spiritual business?
It means EVERYTHING!!
Let me explain.
These days, if you are not coming from an authentic and transparent place
in communicating with your tribe, you will lose them. No question about it.
People's BS detectors are highly activated and the old marketing paradigm
turns them off, big time!
They have to trust you and believe you and know that you understand and
care about them before they will do business with you.
The only way to achieve this kind of trusted,
credible status with the people you want to help
is to let them know that you are human,
that you have suffered, and that you have discovered how to heal.
Your personal healing story is the energetic bridge
that connects you to them in a powerful way and
a way as unique as your fingerprint.
Sharing your healing story with them
(The fundamentals and details on HOW to do this is found in Lesson #3
in the Soul to Soul Marketing Mastery Program)
lets them know that you understand their pain and
that you can show them how to heal it and be free of it finally.
My client Ernalee, used this important concept in her marketing email to her client base in another city.
Before traveling there she would send them an e-mail, inviting them to schedule a session with her.
She typically got no responses.
This time, using what I coached her on in the Soul to Soul Marketing program,
she wrote a very different e-mail. This time her e-mail message was honest,
transparent, personal, and shared that she had created a system for dealing
with her own issues and that she was eager to share it with them.
The response she got was amazing!
Many people responded, and the message was clear:
"Yes! I want some of that! Please schedule a session for me."
This is just one of many stories of my clients who transformed and succeeded
in their spiritual businesses by connecting in a more personal way.
The secret from today's lesson:
No one wants to connect with a coach or healer who seems to live in an ivory tower.
They want to connect with someone who understands them and their pain through their own experience.
What action can you take today?
Ask yourself how and where and with whom you can share your personal healing story.
ßCoaching Tipà
Make sure that your spiritual business focus has shifted in accordance
with your own spiritual growth and development. Don't allow it to stay stuck in an obsolete past.
See you tomorrow!!
Here's to your success!
Janice Masters
The Everyday Joy Coach
PS Tomorrow: Be sure to stay focused and always have an action step to take to grow your business.
PPS Already decided to join the Soul to Soul Marketing Mastery Program?
Go read the letter and enroll here http://SoultoSoulMarketing.com/mastery-program
15715 South Dixie Highway,Suite 327, Miami, FL 33157, USA
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