10 Reasons Why You Need a Facebook Page For Your Business.

10 Reasons Why You Need a Facebook Page For Your Business.

Posted: Mon, 23 May 2011 09:02:08 PDT

When it comes to promoting a local business, professional office or other small firm, Facebook is looming larger than ever. The latest salvo was the test launch of Facebook Deals in five cities (Atlanta, Austin, Dallas, San Diego and San Francisco) – a challenge to daily deal juggernauts Groupon and LivingSocial. More cities will soon be added.

Is there a Facebook page in your future? Considering the juggernaut that Facebook has become for marketing through social media, the answer is resoundingly yes. It’s your first step into “F-Commerce.” If your business doesn’t have a Facebook page yet, here are 10 reasons to get off your fanny and fix that problem:

1) You’ve simply got to keep up:

When it comes to Facebook, your business has already fallen behind the competition if you’re not there. Consider that Facebook has over 600 million users.

2) Connecting with customers is more critical than ever:

This is core to social media. Connecting is king – people connecting with each other and to businesses they like. Customers you connect with on Facebook are some of the internet’s most engaged users. And that translates into lots of good things for your business, including higher satisfaction. It’s also an effective way to communicate news and information about your business.

3) To promote your brand:

As a place to build your brand, Facebook has few peers. But it doesn’t happen by itself; you have to be active and post useful, interesting, relevant content that excites people and makes them fans.

4) To protect your brand:

If you have or are newly building a brand, and have intellectual property such as trademarks and brand names, it’s critical to stake out your Facebook turf by registering pages for your brands. If you don’t, you risk the possibility that others will.

5) It’s a deal you can’t refuse:

Most biz owners like a bargain, and this is a screamer. Setting up a Facebook page is free. The biggest investment you’ll have to make is time to learn how it works, build your business page and keep it fresh and active. More and more small businesses are hiring local firms and social media consultants to help, so for them it’s no longer free. But the investment may be well worth it down the road.

6) It’s fantastic for speedy feedback:

Facebook is a great way to gather customer feedback on your products, services, promotions or plans, or just hear what customers have to say in general. Consider it a key extension of whatever customer service and support mechanism you now have. A tool called Facebook Insights can provide detailed info on who’s visiting your page and what they’re looking at while they’re there.

7) To be a bridge between your online and offline efforts:

Your offline advertising and marketing, including direct mail, in-store, outdoor, newspaper, magazine and other can direct customers to your Facebook page. Once there, they can share experiences, learn about an event, or much more. You can easily post Facebook status updates or other content in minutes.

8) It will help customers find you:

Well-built and “optimized” Facebook pages can perform well in search results, leading customers to your page. What’s more, with millions of Facebook users now use Facebook’s own internal search tool when they are looking for something, so you have a good chance of showing up that way as well.

9) It can boost your sales:

The point of all this connecting and communicating, of course, is to drive sales for your business in some way. “F-commerce” on Facebook is another potential revenue-producing sales channel to consider. Facebook Places is a vital location-based marketing service for local business.

10) Your website may be obsolete:

Some small businesses no longer consider it necessary to have a standalone website and have made Facebook their entire online presence. And that can make sense, depending on the type of business you have and where your customers come from.

Exceptional Liability Insurance

"ABMP's rate for liability insurance, along with their publications and all the other services, is the bargain of the century." --Roberta Geier, Member since 1999>

Not all insurance policies are the same! As a member of Associated Bodywork & Massage Professionals (ABMP), your massage insurance coverage includes:

• The highest dollar-amount coverages available
• Individual coverage vs. an aggregate coverage shared amongst all members
• Legal defense coverage
• Additional insured endorsements (employers, landlords, etc.) can be named on your policy at no extra charge
• Occurrence-form coverage, rather than claims-made coverage, to protect you from late-filed claims
• Coverage at multiple work sites for multiple positions, including instructing, conducting private sessions and/or classes, and working for someone else
• Coverage for hot stone massage
• Coverage for cupping
• A stable massage liability insurance program that has been managed by the same underwriter for nearly a decade.

Bottom line: No other massage organization offers a program as extensive and protective as this. ABMP's massage liability insurance package is the most comprehensive in the profession.*

And, while you hope to never have a claim filed against you, if you do you can rest assured, knowing ABMP has got your back.

For more details, please visit our “Liability Insurance for Massage Professionals” section.

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Board of Massage Therapy ~LMT

Florida Department of Health
Medical Quality Assurance
Board of Massage Therapy
4052 Bald Cypress Way
Bin #C06
Tallahassee, FL 32399
Tel: 850-245-4161
Fax: 850-921-6184
Email: MQA_MassageTherapy@doh.state.fl.us

> Website

Title: Licensed Massage Therapist
Requirement: 500hrs & NCETMB
Renewal: 24hrs/2yrs
All hrs can be online
12 hrs MT techniques
2 hrs medical error prevention
2 hrs Florida law
AIDS/HIV course

NCBTMB Code of Ethics

NCBTMB Code of Ethics

Code of Ethics

Revised October of 2008

NCBTMB certificants and applicants for certification shall act in a manner that justifies public trust and confidence, enhances the reputation of the profession, and safeguards the interest of individual clients. Certificants and applicants for certification will:

1. Have a sincere commitment to provide the highest quality of care to those who seek their professional services.
2. Represent their qualifications honestly, including education and professional affiliations, and provide only those services that they are qualified to perform.
3. Accurately inform clients, other health care practitioners, and the public of the scope and limitations of their discipline.
4. Acknowledge the limitations of and contraindications for massage and bodywork and refer clients to appropriate health professionals.
5. Provide treatment only where there is reasonable expectation that it will be advantageous to the client.
6. Consistently maintain and improve professional knowledge and competence, striving for professional excellence through regular assessment of personal and professional strengths and weaknesses and through continued education training.
7. Conduct their business and professional activities with honesty and integrity, and respect the inherent worth of all persons.
8. Refuse to unjustly discriminate against clients and/or health professionals.
9. Safeguard the confidentiality of all client information, unless disclosure is requested by the client in writing, is medically necessary, is required by law, or necessary for the protection of the public.
10. Respect the client's right to treatment with informed and voluntary consent. The certified practitioner will obtain and record the informed consent of the client, or client's advocate, before providing treatment. This consent may be written or verbal.
11. Respect the client's right to refuse, modify or terminate treatment regardless of prior consent given.
12. Provide draping and treatment in a way that ensures the safety, comfort and privacy of the client.
13. Exercise the right to refuse to treat any person or part of the body for just and reasonable cause.
14. Refrain, under all circumstances, from initiating or engaging in any sexual conduct, sexual activities, or sexualizing behavior involving a client, even if the client attempts to sexualize the relationship unless a pre-existing relationship exists between an applicant or a practitioner and the client prior to the applicant or practitioner applying to be certified by NCBTMB.
15. Avoid any interest, activity or influence which might be in conflict with the practitioner's obligation to act in the best interests of the client or the profession.
16. Respect the client's boundaries with regard to privacy, disclosure, exposure, emotional expression, beliefs and the client's reasonable expectations of professional behavior. Practitioners will respect the client's autonomy.
17. Refuse any gifts or benefits that are intended to influence a referral, decision or treatment, or that are purely for personal gain and not for the good of the client.
18. Follow the NCBTMB Standards of Practice, this Code of Ethics, and all policies, procedures, guidelines, regulations, codes, and requirements promulgated by the National Certification Board for Therapeutic Massage & Bodywork.

ATMA Code of Ethics

AMTA Code of Ethics

Code of Ethics

This Code of Ethics is a summary statement of the standards by which massage therapists agree to conduct their practices and is a declaration of the general principles of acceptable, ethical, professional behavior.

Massage therapists shall:

1. Demonstrate commitment to provide the highest quality massage therapy/bodywork to those who seek their professional service.

2. Acknowledge the inherent worth and individuality of each person by not discriminating or behaving in any prejudicial manner with clients and/or colleagues.

3. Demonstrate professional excellence through regular self-assessment of strengths, limitations, and effectiveness by continued education and training.

4. Acknowledge the confidential nature of the professional relationship with clients and respect each client's right to privacy.

5. Conduct all business and professional activities within their scope of practice, the law of the land, and project a professional image.

6. Refrain from engaging in any sexual conduct or sexual activities involving their clients.

7. Accept responsibility to do no harm to the physical, mental and emotional well-being of self, clients, and associates.

http://www.amtamassage.org/about/codeofethics.html

ABMA Code of Ethics

ABMP Code of Ethics

Code of Ethics

As a member of Associated Bodywork & Massage Professionals, I hereby pledge to abide by the ABMP Code of Ethics as outlined below.

Client Relationships

• I shall endeavor to serve the best interests of my clients at all times and to provide the highest quality service possible.
• I shall maintain clear and honest communications with my clients and shall keep client communications confidential.
• I shall acknowledge the limitations of my skills and, when necessary, refer clients to the appropriate qualified health care professional.
• I shall in no way instigate or tolerate any kind of sexual advance while acting in the capacity of a massage, bodywork, somatic therapy or esthetic practitioner.

Professionalism

• I shall maintain the highest standards of professional conduct, providing services in an ethical and professional manner in relation to my clientele, business associates, health care professionals, and the general public.
• I shall respect the rights of all ethical practitioners and will cooperate with all health care professionals in a friendly and professional manner.
• I shall refrain from the use of any mind-altering drugs, alcohol, or intoxicants prior to or during professional sessions.
• I shall always dress in a professional manner, proper dress being defined as attire suitable and consistent with accepted business and professional practice.
• I shall not be affiliated with or employed by any business that utilizes any form of sexual suggestiveness or explicit sexuality in its advertising or promotion of services, or in the actual practice of its services.

Scope of Practice / Appropriate Techniques

• I shall provide services within the scope of the ABMP definition of massage, bodywork, somatic therapies and skin care, and the limits of my training. I will not employ those massage, bodywork or skin care techniques for which I have not had adequate training and shall represent my education, training, qualifications and abilities honestly.
• I shall be conscious of the intent of the services that I am providing and shall be aware of and practice good judgment regarding the application of massage, bodywork or somatic techniques utilized.
• I shall not perform manipulations or adjustments of the human skeletal structure, diagnose, prescribe or provide any other service, procedure or therapy which requires a license to practice chiropractic, osteopathy, physical therapy, podiatry, orthopedics, psychotherapy, acupuncture, dermatology, cosmetology, or any other profession or branch of medicine unless specifically licensed to do so.
• I shall be thoroughly educated and understand the physiological effects of the specific massage, bodywork, somatic or skin care techniques utilized in order to determine whether such application is contraindicated and/or to determine the most beneficial techniques to apply to a given individual. I shall not apply massage, bodywork, somatic or skin care techniques in those cases where they may be contraindicated without a written referral from the client's primary care provider.

Image / Advertising Claims

• I shall strive to project a professional image for myself, my business or place of employment, and the profession in general.
• I shall actively participate in educating the public regarding the actual benefits of massage, bodywork, somatic therapies and skin care.
• I shall practice honesty in advertising, promote my services ethically and in good taste, and practice and/or advertise only those techniques for which I have received adequate training and/or certification. I shall not make false claims regarding the potential benefits of the techniques rendered.

http://www.abmp.com/about/code_of_ethics.php